Asian Restaurant & Takeaway Awards, ARTA is working at the base by encouraging people to connect with business on a local level, strengthened by a targeted program utilising businesses and media partnerships with educational institutions’ cooperation. ARTA works with businesses, colleges and universities nationwide aiming to bring together the culinary industry and related people behind the making to one another, inspiring a symbiotic relationship where the image of the culinary sector is enhanced. ARTA’s end goal is to promote the hospitality sector as a legitimate and desirable career path for the youth, inevitably breathing new life into the industry.